本书为公版书，为不受著作权法限制的作家、艺术家及其它人士发布的作品，供广大读者阅读交流。汇聚授权电子版权。

Want to publish your book? Learn how--it's easier than you think! Charismatic authors and literary agents Jeff Herman and Deborah Levine Herman have successfully sold hundreds of titles and learned--through trial and error--how to write a flawless book proposal that publishers can't resist. Now you can benefit from their hard work and publishing savvy. In this new edition, th...(展开全部)

From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at GE and Texas Gulf Sulphur have in common...(展开全部)

A managerial approach to understanding business intelligence systems. To help future managers use and understand analytics, Business Intelligence provides a solid foundation of BI that is reinforced with hands-on practice. The second edition features updated information on data mining, text and web mining, and implementation and emerging technologies.

Many UX designers are surprised to learn that much of the job isn't about drawing things. It's about knowing what to draw and how to convince people to build it. Whether you're a one-person design team making products from scratch or a C-level product leader managing many products and strategies, UX for Business is your missing guide to real-world business design. You'll not on...(展开全部)

Through this book you will master business analysis competencies, learn how to react effectively, anticipate changes in the marketplace, and flow value through the enterprise to the customer, thus achieving competitive advantage.

Realizing the positive impacts of a value-based BA practice could very well mean the difference between success and failure for businesses negotiating 21st century challenges.

Contemporary Business Communication prepares students for business communication by employing a hands-on approach--connecting topics, examples, and exercises to the modern workplace. The text provides ample opportunity for students to practice their oral and written skills, and includes strategies for using email, voicemail, the Internet, and other innovations in communication ...(展开全部)

Description Renowned for its authoritative, comprehensive coverage of contemporary international finance, this market-leading text trains the leaders of tomorrow's multinational enterprises to recognize and capitalize on the unique characteristics of global markets. Because the job of a manager is to make financial decisions that increase firm value, the authors have embedded r...(展开全部)

迈克尔·莫菲特是雷鸟国际工商管理学院的金融学副教授。他先前是俄勒冈州立大学的金融学副教授(1985～1993年)。他在密歇根大学、华盛顿布鲁克林学院、夏威夷大学马诺阿分校、丹麦奥尔胡斯商学院、芬兰赫尔辛基大学商学院和科罗拉多大学也有教授和研究的职位。 莫菲特教授于1977年在得克萨斯大学奥斯汀分校获得了经济学学士学位；于1979年在科罗拉多州立大学获得资源经济学硕士学位；于1983年在科罗拉多大学获得经济学硕士学位；于1985年在科罗拉多大学获得经济学博士学位。 他曾经独自或与人合作出版过6部书籍，并有其他15项出版物。他的论文发表于《金融与数量分析》、《应用公司金融》、《国际货币与金融》、《国际金融管理与会计》、《当代政策研究》等杂志上。此外，他也参与过一些合作编著的书籍，包括《现代金融手册》、《国际会计与财务手册》，以及《国际商业百科全书》。他还...(展开全部)